Info Product Development

1. How to "build in" content and mechanisms in one product that automatically sells another

2. Three biggest mistakes made when putting together info-products

3. Acquiring product or product content from others

4. Finding, hiring and using freelance researchers and writers

5. Finding, hiring and using ghost-writers

6. Where to find experts by-the-boatload who will cheerfully contribute to your info-products, free (pay them nothing, not even a royalty)

7. How to create products that have exceptional sales appeal

8. How to create products that have a "sales story"

9. How to create products that others will want to sell

10. Command exceptionally high prices and maintain high margins

11. How to create and sustain a continuity program and "lock in" stable monthly cash flow and income

12. Prolific product development

13. How to get a higher price via "limited continuity": a different way to package and sell a high-priced product

14. How to get a 6-CD course done in 1 day: from idea to finished product

15. How to read -- the daily newspapers, trade journals, etc. --- for good info-product ideas, titles, content

16. Rapid Research: how to get all the raw material you need for a new info-product organized in one week

17. How to set product prices (for maximum profit)

18. A discussion of product media incl. CD's, Audio, Video, Print, etc.

19. Delivery of info-content to customers via the Internet

20. What to build into info-products to minimize returns and refunds

21. How to add a lot of perceived value to products at little or no cost

22. How to get and use Public Domain material free

  The Newsletter Business

23. Why, when and how to profitably use a "free" newsletter

24. How to build a paid circulation newsletter business

25. Paid Newsletter Renewals: what works, what doesn't

26. How to make "content" for a really good newsletter easy (4 tactics)

Multiple Income Sources

27. How to license your products for non-competitive use by others

28. Pros, cons, dangers, details of international or territorial licensing

29. Re-cycling old product for new income

30. Marrying info-products with info-services

31. How to get paid for access to your customers: exploiting the Toll Booth Position

  Business Operations & Financial Success Strategies

32. How to identify, nurture and exploit the Hyper-Responsive customer

33. How to minimize customer service without creating customer dissatisfaction

34. Outsourcing:  options, problems, quality control

35. Five Poisonous Patterns that destroy successful info-product businesses: how my clients have shot themselves in the foot

36. Rapid Market Research: 5 things to do, to get a more thorough understanding of a target market

37. How to use continuity-type products to create stable, predictable cash flow AND equity AND more valuable customers

38. What to do to extend the life span of an info-biz in a small niche

39. A discussion of the Publish-On-Demand approach to the business

40. Legal Hazards specific to info-products

41. Long-Term Vision: how to create Wealth via info-products

42. Will "books" be extinct? - Paper-n-ink vs. the Internet

43. How to use an info-products biz to make any vacation anywhere tax-deductible

44. How info-marketers have successfully "re-invented" themselves after saturating a market

45. How to test an idea as quickly and cheaply as possible

Advertising & Marketing

46.  Why, when and how to use Self-Liquidating Lead Generation

47.  1-Step advertising: appropriate uses, effective techniques

48.  Multi-Step Marketing: appropriate uses, effective technique

49. A look at info-marketers' use of Celebrities and Celebrity Endorsements

50.  How to get FREE Celebrity Endorsements

51.  Ten different ways to use Testimonials

52.  Offer Options: how to structure the most appealing Offer

53.  When and how to change the offer during a marketing sequence

54.  Payment Terms: variety of ways to structure and present payments

55.  How to write, present and manage Guarantees, to maximize sales

56.  How to use Premiums to drive the sale

57.  How to best utilize marketing technologies incl. tele-conferences, recorded messages, broadcast Voice Mail, e-mail

58.  How to create Credibility for info-products

59.  How to create Believability for info-products

60.  14 Steps to "World Class Expert" status

61.  How does "brand identity" work in the info-products business?

62.  How to make a fortune giving your info-products away for free

63.  Info-product sales strategies from "E.R.", the Mafia, the devil, James Bond, Ed McMahon, Ted Turner

Radio & Television

64.  The changed and changing face of the infomercial world

65.  The only sensible way for an info-marketer to use TV right now

66.  How to use "talk radio" to test......to market

67.  How to sell a million dollars of info-products a year doing interviews at home, sitting on your patio

68.  Lead generation via spot radio advertising

Trade Secrets

69.  In the past 3 years, Platinum Inner Circle Members, all info-product marketers, have paid over $200,000.00 in fees to attend their meetings, to share "what works", and combined, these Members have sold well over 50-Million Dollars of info-products during that time period. Without violating specific confidences, many of the discoveries made, "guinea-pig'd" and shared by these marketers are shared on these CD's and DVD's.

70.  The 5 secrets of creating "Customers For Life", each with value exceeding thousands to tens of thousands of dollars.

71.  Why, when and how to compete with yourself in a given market

72.  How to periodically set up "Giant Pay-Days" within your Info-Product Business

73.  Exit Strategies: 5 ways info-biz owners extract large "walk away money" from their businesses, when the time comes

74.  A Lifetime Of Homework: my personal daily/weekly/monthly reading list....what every info-marketer must read

75.  7 Million Dollar Lessons About Customer Behavior That I've Observed In Horses - just paying attention to this "Big 7" will save and make you a ton of money

76.  Copywriting: as you know, two years ago I conducted a complete seminar exclusively about copywriting - here we will review and examine the critically important keys as they relate specifically to selling info-products and How to get top-drawer direct-response copywriters to work for you for free

77.  How to virtually GUARANTEE that a new info-product and the marketing of it will be successful and profitable.  Exactly how to write yourself an "insurance policy" against loss or failure.