 ENTREPRENEURSHIP
& BUSINESS SUCCESS
1.The
Five Rules Of Business that, followed, virtually guarantee
ultimate
wealth.
2.What
is the secret of the entrepreneur who can take risks without
worry?
3.What
to do if everybody hates your idea?
4.The
best piece of people management advice that everybody ignores.
5.THE
Cardinal Rule of Delegation.
6.THE
financial secret that pulls extraordinary profits from ordinary
businesses.
7.Why
increasing sales is rarely the right #1 priority.
8.The
Three Rules Of Management that prevent panic, insure objectivity
instead
of emotional response, and foster calm peace of mind.
9.How
the Mini-Conglomerate Strategy can conquer most entrepreneurs
biggest,
most frequent reoccurring, most distasteful problem.
10.How
to look at customer retention.
11.What
one ingredient should every product have, before you invest in
marketing
it?
12.How
to create a Cash Flow Surge when you need it most.
13.What
single, reoccurring decision has more to do with your long-term
success
in business than any other decision you'll ever make and why do
most
entrepreneurs blow this one more often that not?
14.The
power of parasite marketing: how to create marketing capital out
of thin
air.
15.What
is the purpose of being in business? (Most entrepreneurs have
this all
screwed up!!!)
16.The
power of overhead creep.
17.Why
EGO is your worst enemy, and how to protect yourself.
18.The
paradigm shift in how you see yourself, that produces enormous,
fast
gains in sales and profits.
 SALES:
1.How
to make price a non-issue every time!
(2 simple techniques
that take price out of the buying decision, even in price
sensitive
businesses filled with cheapest price competitors!)
2.How
a simple misunderstanding costs most professional offices,
service
businesses and stores small fortunes year after year.
3.What
you must know about offending people.
4.The
one thing every prospect, customer or client wants so
desperately that
they will buy just about anything from anybody who can fulfill
this
primal need.
5.The
only kind of question to ask when closing a sale.
6.In
person-to-person selling or negotiating,
the most important trick that melts
resistance away.
7.The
power of package selling.
ADVERTISING:
1. What
is more important than creative, copy, offer, target markets,
etc. in
making your advertising pay off?
2. How
to (at least) double the readership of just about any ad.
3. THE
most effective kind of direct-mail campaign.
4. How
to use five Emotional Factors to make advertising
sizzle.
5. What
is THE one thing people are eager to buy, above all else?
6. The
power of unfair comparison.
7. The
two most frequently made mistakes in advertising.
8. Two
magic words that boost the pulling power of most headlines.
9. The
power of the right offer.
10.Two
obstacles that even the very best copy, message and offer can
never
overcome.
11.Why
should you advertise? (Believe it or not, most people don't
know, and
waste a lot of money as a result.)
12.A
tough, challenging, in-your-face question that will make all
your
advertising better.
13.A
sure winner direct-mail campaign for just about any business
14.The
power of the hidden benefit: how to use this strategy to
re-invest tired
offers.
15
Five
millionaires met on a Caribbean island, as a testament of the
power of
this one secret.
16.The
power of risk reversal: how to
create
compelling guarantees.
17.The
power of primacy and recency.
18.The
sales letter trick most copywriters forget.
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