* Ron LeGrand
|| Author of numerous books,
cassettes and courses for real estate investors.
|| #1 ReMax real estate agent in the
world for several consecutive years and, based on that
success, a trainer/coach and publisher of info-products for
the real estate industry.
|| One of the leading consultants to
the dental profession. (Listen to her comments on the 'Spill
The Beans' Tape.)
|* T.J. & Eileen
|| Publishers/marketers of how-to
courses, audio tapes and complete "business in a box" products
for opportunity seekers.
|| Publishes info-products for tax
preparers and accountants.
|| Publishes/produces info-products
marketed primarily via TV, including Think And Grow Rich, Tony
Robbins' Personal Power, Kathy Smith Weight Loss System,
Covert Baily Fitness, etc.
|| Publishes books, tapes,
high-priced courses for individual entrepreneurs in the cash
flow industry (mortgages, factoring, etc.)
|| Publishes courses and "business in
a box" type products.
OF THE CLIENTS I HAVE LITERALLY LAUNCHED IN
THE INFO-PRODUCTS BUSINESS:
know the Jeff Paul story, and you've probably read the book,
"How I Make $4,000.00 A Day Sitting At My Kitchen Table In My
Underwear." As Jeff will freely tell you, he was failing
miserably in info-product marketing when he came to the first
of my Super Conferences, and I personally gave him a short list
of corrective measures to re-invent his product, fix his
advertising and turn his business around. His income
skyrocketed in a matter of months to over $100,000.00 a month.
He subsequently built several successful info-products
businesses, sold one for a very substantial profit, and
has become a highly paid, much in demand consultant. He has a
very strict set of "rules" about how he wishes to live his
life, and designs his business activities to support that
Prospecting & Marketing Institute
hear Pamela on the "Spill The Beans" Tape. For a number of
years, she sold her info-products only via "manual labor", at
speaking engagements, and while she still does that, she has
developed a much larger income stream from direct marketing of
an expanded line of info-products for her original niche, and
an entirely separate, second info-products business for
another niche. The income and the freedom from a grueling
travel schedule allowed Pamela and her husband Larry to
relocate from Phoenix to Santa Fe, New Mexico, build their
dream home there, and now operate their business from home
with zero staff.
and Bill all have this in common: they were very successful in
their own fields --- tax preparation, mortgages, clothing
stores, respectively --- and were, in part or whole, excelling
at the use of direct-response advertising and innovative
marketing. At my urging and with my personal consulting, each
launched their own info-products business within their
industries. To-date, Reed has had the greatest success, often
exceeding $60,000.00 in monthly revenue, and developing very
innovative means of getting free lead generation advertising
via joint venture, sponsorship and co-op advertising
CURRENTLY I HAVE
CLIENTS AND/OR PLATINUM MEMBERS SELLING INFO-PRODUCTS AND
MAKING BETWEEN $100,000.00 AND OVER $1,000,000.00 A YEAR TO
THE FOLLOWING NICHE MARKETS:
Repair Shop Owners
||•Heating/Air Cond. Contractors
|•Clothing Store Owners
OF MY METHODS, ATTENDEES OF PAST SEMINARS AND INNER CIRCLE
MEMBERS ARE IN MANY OTHER DIFFERENT INFO-PRODUCT BUSINESSES,
"Speed Seduction" .....you may have seen Ross Jeffries on
Oprah, Sally Jesse Raphael, etc. ; his ads run regularly in
men's magazines. Ross markets info-products on "picking up
women." His "Speed Seduction" program carries a price tag of
nearly $500.00"Weight Loss Secrets Of Las Vegas
Showgirls".... Dr. Scott Lewis is actually a chiropractor
whose first info-products (books and audio tapes) have to do
with "follow-through motivation" re. diet and exercise, and
hundreds of thousands of those products have been sold in
conjunction with several different TV infomercial products.
His newest venture is marketing these new videos he recently
"Wealth Secret Of A
Desperate Iowa Housewife" ..... Louise
Nielsen turned her true story of starting a housecleaning
business broke, with a bucket and sponge, and building up,
and selling, a multi-million dollar company into an
info-product that has been profitably advertised and sold
for nearly 4 consecutive years.
"Let A Pro Teach
Your Son To Hit Home Runs".....a former
pro ballplayer has developed a business selling how-to
videos, audios and manuals to parents of Little Leaguers. He
has gone from one product to twenty, and a million dollar a
"How To Kill A Man
With Your Bare Hands In 60 Seconds"....."Quick
Kill" Williams' full-page ads are a staple in martial arts,
soldier-of-fortune and men's magazines every month, fueling
a business featuring a huge collection of video and printed
info-products like his "Speed Hitting Course", ranging in
price from under $100.00 to over $1,000.00. "Quick Kill" has
attended a number of my seminars over the years and --
fortunately for me!!! --- has profited by doing so.
INFO-PRODUCT CLIENTS HAVE INCLUDED:
publisher of test prep guides for postal service, other
federal jobs, police dept. jobs, etc.
association of professional hypnotists
10-million-dollar a year mail-order marketer of alternative
A Few Of
& INFO-PRODUCT BUSINESSES
I'VE HELPED BRING TO LIFE:
bestselling book on improving eyesight
audio-tape program by fitness guru Covert Bailey
memory improvement course
audio/video program on back injury prevention in the
#1-selling collection of audio, video, and multi-media theft
control training programs for the supermarket, convenience
store and drug store industries.....over 5,000 CEO and Corp.
Training Directors signed as newsletter subscribers in first
year of publication.....A comedy newsletter for radio disc
time management system
"Psycho-Cybernetics" branded products sold in bookstores, on
line, by Nightingale-Conant and in other catalogs
WHAT MIGHT YOU LEARN
FROM ALL THIS EXPERIENCE?
In this business,
it only takes one great idea to make a million........
WILL YOU DO
WITH A WHEELBARROW FULL OF 'EM?
I DARE YOU TO
READ THESE INDIVIDUALS COMMENTS AND NOT FEAR MISSING OUT ON
T.J. & EILEEN ROHLEDER
(Info-products and business
large part to Dan Kennedy's guidance, methods and strategies
we are going to break the Five Million Dollar yearly
sales mark, for the first time in the history of our
John La Tourrette
From 1992: "It seems like,
after 14 years of 'hoping' and struggling, you've finally
shown me how to make real money from selling my information.
Things are now happening I never thought were possible. Dan
- you are one of the handful of people who really got me
From 1999....."We've sold 3,407 videos in the "Kahuna Warrior Mind" series in the
last 4 weeks alone! We pull in $33.00 plus S&H for
each video. And of all the purchases, we've had only 17
choose the "Silver" package, and 9 of those upgraded to
"Gold" as soon as they watched the "Quick Start Video".
Most of the rest buy the "Gold", but are immediately sold up
to "Platinum" - for another $97.00."
(DAN'S NOTE: That's over
$112,000.00 in business - about $4,000.00 A DAY....wouldn't
you like to know how to do this?)
(TV Infomercials incl. Tony Robbins, Victoria Principal, Kathy
Smith, Covert Bailey, etc.)
"We try never
to make an important marketing decision without consulting Dan
Kennedy. While our use of his services is not restricted to
'information products', there is no doubt that Dan Kennedy has
more real knowledge about successfully marketing such products
than anyone else."
NOTE: the Guthy-Renker Corp. has paid me nearly a
half-million dollars in fees and royalties, in a consulting
relationship dating back to their very first infomercial.)
Piranha Marketing, Inc.
(Info-products for service industries)
"Here's a much deserved
testimonial. I should have sent you this formal thank-you
sooner, but I've been so busy making money with all the killer
marketing stuff I've learned from you, I haven't taken the
time. Anyway, my relationship with you is directly responsible
for over $500,000.00 in sales in less than 2
I first made
money selling information by mail in 1972. Following is a
summary of many of my experiences with different media for
selling information. But note this: I'm learning something new
and useful everyday; I'm not teaching "history"
About Product Development
I have built
product for Entrepreneur Magazine, Hume Publishing,
Guthy-Renker, Group M Marketing, Nightingale-Conant, and a
number of other companies......co-authored product with Tony
Robbins, Jeff Paul, Pamela Yellen, Dr. Maxwell Maltz......and
ghost-written product for over a dozen authors/speakers. Over
the years, I have created and sold over 100 different
info-products of my own. My own products have been sold in
over a dozen different companies' catalogs, in joint-ventures
with magazine and newsletter publishers, even on TV.
The very first
info-product I ever created, in 1973, sold over 1,000,000
copies. I developed an entire collection of info-products for
the chiropractic and dental professions, sold via seminars and
direct-mail in 1983-1987, then licensed to another entity and
sold by that firm for several years, then bought back,
up-dated and re-licensed in 1998. For several years I was the
CEO of a custom cassette manufacturing company which, at the
time, produced products for roughly 1/3rd of all the
professional speakers in North America.
ago, I organized The Psycho-Cybernetics Foundation, and we
have developed a new home study course sold by direct-mail, a
new audio product sold by Nightingale-Conant and in SkyMall
catalogs, and a new book sold in bookstores. I am currently
developing new info-products for test advertising this year in
the horse racing industry.
full-page ad I created for a client (in 1975) ran every month
in dozens of magazines for a month. The first full-page
direct-response ad I created for my own products (in 1974)
provided a 4-1 (400%) ROI and ran until the product was
unavailable. More recently, in one category, for several
months, 11 of 63 full-page ads in one national magazine were
written by me, for 11 different clients! I have created full-page ads for info-products that have produced as much as
9-1 ROI via 1-step selling, and, in total, that have sold well
over 25-million dollars worth of various info-products. My
full-page ads for clients as well as my own products have
appeared repeatedly in Success, Entrepreneur, Money,
Moneymaking Opportunities, all major airline magazines, as
well as diverse publications including Golf Digest and
I have been
paid as much as $72,000.00 in fee + royalties in one year, for
writing one sales letter - and paid more than $50,000.000 each
for a number of sales letters. Over the past 5 years, my
sales letters have either become my clients' "controls" or
beat their "controls" over 80% of the time. In 1999, one
client, selling an audio/video info-product, made over
$200,000.00 in profits from mailing one of my letters to less
than 30,000 prospects. With case history after case history,
I have successful, profitable sales letters to show for nearly
100 different clients, projects and info-products.
millions of pieces of direct-mail created by me have been
mailed. Even top freelance copywriters have purchased my
products about copywriting. My book THE ULTIMATE SALES LETTER
has been continuously available in bookstores since its first
publication in 1991. The sales letter developed with my
assistance by Nightingale-Conant for 'The New
Psycho-Cybernetics' product made that N/C's #1 best-selling
personal development program of 1999.
are current and pending future legal restrictions and problems
with its use, I have had enormous success in the past two
years generating leads for/marketing info-products, as well as
seminars, via Broadcast FAX. In a number of instances, we
have generated leads at a fraction of cost from other media.
In two instances, info-product businesses grossing over
$100,000.00 a month have been built entirely on the back
of Broadcast FAX.
I wrote and produced for U.S. Gold still holds the record for longest-running lead generation show for a business
opportunity (7 years), and it made the client a millionaire+.
I have had numerous successes and even more failures in the
infomercial field, spanning 11 years. I have been a guest
expert on panels at the national conventions of both the
National Infomercial Marketing Association and the Direct
Marketing Association, and had articles published re.
infomercials in both TARGET and DM NEWS.
Audio Tapes As Sales Tools
I have created
some of the most successful tapes used as sales tools ever
used. For a product of my own ('The Money/Business/Success
Course'), my 90-minute audio tape sold over $500,000.00 worth
of courses in 18 months, with an average conversion rate of
15%. More recently, I developed three different "recruiting
tapes" for two different MLM companies and, in total, over one
million of those tapes have been distributed.
Video Tapes As Sales Tools
I have written
and/or turn-key produced "video brochures" for MLM companies,
business opportunity and franchise companies, home study
course publishers, as well as a variety of consumer products.
Consulting clients specific to this have included the Amway
Corporation and ICS, International Correspondence Schools.