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"Who Else Wants INSTANT ACCESS To a GIANT, Monstrous, All-Encompassing Resource Loaded With 659 pages of Countless Moneymaking Gems, Examples of Unusual Strategies, Little-Known Sources, and Inside "Secrets" Dan Kennedy Has Kept LOCKED inside his file cabinet for years..."
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 ...THOUSANDS of knowledgeable, experienced and professional pros have bought this resource
and praised it as their best-ever investment.
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 I
have personally made my fortune marketing "information" - but I'm
not a college grad; I have no formal training in writing or in
advertising; I stuttered as a kid and barely survived high school
speech class; I have no special, technical expertise; and, for me,
a computer is a big, fat paperweight. I suppose I'm woefully
unqualified for this business. I doubt if I could even get a job
at a New York ad agency or publishing company. Still, this year
I'll sell over a million dollars worth of my own "information
products." (And help my clients sell 100 times that much!)
If you're a "novice",
how can you find out about all the opportunities in this field? I
have one big, giant, all-encompassing resource that will
absolutely astound and amaze you.
If you're already a
"pro" in some aspect of the information business, I want you
to know that THOUSANDS of knowledgeable, experienced and
professional pros have bought this resource and praised it as
their best-ever investment.
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| From the Desk of Dan Kennedy |
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Dear Friend,
Yes, we WANT to know. America's thirst for inside information, for how-to-do-it-ourselves, for secrets, for information of every imaginable variety is insatiable.
Look around. Bookstores are bigger and busier than ever. Specialty-interest how-to videos sell by the millions. Specialty-interest magazines proliferate. Newsletters. Seminars. Courses. 900 Numbers. Infomercials. Talk radio's boom. On-line services. Everywhere you look, you'll see "information" being sold, bought and consumed at an unbelievable pace. Fortunately, anybody can get in this game, "cheap" if necessary, and make a fortune. |
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I have personally made my fortune marketing "information" - but I'm not a college grad; I have no formal training in writing or in advertising; I stuttered as a kid and barely survived high school speech class; I have no special, technical expertise; and, for me, a computer is a big, fat paperweight. I suppose I'm woefully unqualified for this business. I doubt if I could even get a job at a New York ad agency or publishing company. Still, this year I'll sell over a million dollars worth of my own "information products." (And help my clients sell 100 times that much!)
If you're a "novice", how can you find out about all the opportunities in this field? I have one big, giant, all-encompassing resource that will absolutely astound and amaze you.
If you're already a "pro" in some aspect of the information business, I want you to know that THOUSANDS of knowledgeable, experienced and professional pros have bought this resource and praised it as their best-ever investment.
The Ultimate Information Entrepreneur Super Manual 5th Edition/Up-Dated
This huge 659-page Manual covers EVERY imaginable way you can make enormous amounts of money By packaging and marketing information. I've included a partial Contents List on the next two pages. Now, let me tell you a little bit about the background of this very unusual resource:
It All Started With A Chance, Off-The-Cuff Remark Over A Friendly Chivas & Water
I was sitting with a long-time client, at a patio table, at a popular resort in southern California, sipping a Chivas; we were relaxing after a long day of meetings, mostly talking about nothing, when he said: "I'd give a thousand dollars just to root through your file cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Root."
So I Dumped All My File Cabinet Drawers Out On The Floor..... and he was right; there was a fortune there in information - including countless little 'tidbits', examples of unusual strategies, little-known sources, stuff I pretty much kept to myself. Anybody trying to market "information" in any form would kill for all this - or spend nearly 20 years accumulating, saving, sorting like I did. So, the first edition of this book was born.
By the way, ads I've created for my products and my clients run in many national magazines and other publications, to the tune of $20,000, $30,000, $50,000 or more every month. Some ads have been running and producing every month for years. One client's in the 5th consecutive year airing the same infomercial I created for him. Another client mails tens of thousands of the letters I helped him develop every month. Another has a $200,000.00+ per month home-based business. I could go on and on. And all that how-to know-how is in this book.
This May Have Been The Ugliest Book Ever Published.
I took the piles on the floor, sorted 'em by topic, photocopied a ton of stuff, wrote explanations to go with it, and spiral-bound it all together into a rather ugly, lumpy, very unpretentious, fat book. And, largely thanks to enthusiastic endorsements from such people as Gary Halbert (arguably the all-time greatest practitioner of "salesmanship in print", publisher of The Halbert Letter) and Greg Renker (Guthy-Renker Corp., famous for infomercials and information products like 'Think And Grow Rich', 'Personal Power', etc.), I quickly sold over 1,000 copies - at the fat-as-the-book price of $199.00. And I have received more praise, more testimonials and more recognition for this ugly, fat book than for anything else I've ever done. Heck, it even won the Book Of The Year Award, in the 'Mail-Order' category, from the North American Bookdealers Association.
Since then, thousands more copies have been sold throughout the U.S., Canada and in several other countries. Harv Eker, one of the leading seminar leaders in Canada, dealing with entrepreneurial subjects, offers it at all of his seminars. Ted Thomas, joint venture marketing expert, says it's the very best resource he's ever found.
If Somebody Tries To Take Your Copy Away From You, You'll Be Tempted To Fight Him To The Death
I was on an airplane with one guy; he pulled it out of his briefcase; and, geez, it looked like it had been through a hurricane and run over by a truck - pages were loose, there were Post-It Notes all over it, the visible pages were covered with handwritten notes and hi-liter pen markings, and the whole mess was held together By two thick rubber bands. "Use that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something - after nearly twenty years in mail-order, I'd given up on finding anything really new AND useful in any book until I got this thing. I use this just about every day. I won't even travel without it. I'm trying to absorb it all into my brain before it self-destructs completely. Most valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And I've got good news. We've added a detailed Index, so you can find things. (The first edition didn't even have page numbers!) I recently went through and up-dated it and even added a few more things. We even strengthened the spiral-binding. But we didn't raise the price. It's still $199.00.
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Why you MUST pay
attention to Dan Kennedy: |
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Reason#1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. He is a
trusted marketing advisor, consultant and coach to
hundreds of private entrepreneurial clients
running businesses from $1-million to $1-billion
in size; and he influences well over
1-million independent business owners annually through his newsletters, tele-coaching programs,
local Chapters and Kennedy Study Groups meeting in
over 100 cities, and a network of top niched
consultants in nearly 150 different business and
industry categories and professions at fees starting at $18,800.00 a day. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.
As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging. His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly.
One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.
Many of Dan's clients and "students" achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month.Just
two years later, they had zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!
Reason#2: As you already know, Kennedy is one of America's top professional speakers, sharing his ideas with over 250,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo
to Sun Securities to Orange Systems (computer
software); speeches or panel presentations for
major associations, and Peter Lowe Success Events. This is his 20th year as a professional speaker.
Reason#3: Dan is also prolific author, having written 13 books on copywriting, business and marketing … including the popular “No B.S.” series … or one of the few “bibles” of copywriting, The Ultimate Sales Letter, in its 3rd edition, remarkably on bookstore shelves since first published in 1991.His books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY.
Millions of dollars of his CD programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.
Reason#4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.
Dan Kennedy is the face, voice and primary content provider for Glazer-Kennedy Insider’s Circle, an organization of more than 25,000 businesses and entrepreneurs worldwide, with 140 local chapters in Canada and the United States.
Kennedy is also the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV infomercials you've seen.
He is routinely paid upwards from $50,000.00 to,
on average, $100,000.00 to $200,000.00 plus
royalties to craft direct-response ads, sales
letters, direct-mail campaigns and integrated
offline/online marketing systems for his private
clients....over 85% of which repeat. His
advertisements created for clients have appeared
in over 200 magazines from industry trade
journals, airline magazines and The Wall Street
Journal to USA Today and Readers Digest to
Cosmopolitan.
He has created winning campaigns
for health, diet and beauty products and
companies, B2B and industry products including
software, and investments including Canadian
land sold to Asian investors – but his #1
specialty, where he does most of his work, is
with clients in the information-marketing
industry including book, home study course,
online course and newsletter publishers;
seminar, conference and event promoters;
coaching organizations; and associations.
In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.
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A Partial List of Topics included:
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HOW TO PRODUCE YOUR "INFORMATION PRODUCTS"....12 Steps to an audio product....18 Steps to a video product.... How to save 25% to 75% from most video production quotes!.... How to create and sell a "Moneymaking Business Opportunity".... The 39 best kinds of 'Information Products'....
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UNDERSTANDING AND PROFITING FROM "THE MONEY ISSUES".... How to replace up-front costs with royalties and: how to convert vendors to at-risk partners....
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REPARING MARKETING MATERIALS FOR YOUR "INFORMATION PRODUCTS" ....Everything you need to know about what works and what does not (based on 5-Million-$ research and experience)....
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HOW TO MAKE BIG MONEY SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP CLASSIFIED ADVERTISING.... The"best" media.... Classified ad Copywriting tips....
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HOW TO BE A "BIG PLAYER" IN THE "INFORMATION PRODUCTS BUSINESS" WITH PRINT MEDIA
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DISPLAY ADVERTISING.... How to get Agency Discounts.... First-Time Advertiser discounts.... and save 17%-50% off "rate cards" (price lists).
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HOW TO CHOOSE THE RIGHT MAILING LISTS TO PROFITABLY SELL YOUR "INFORMATION PRODUCTS" VIA DIRECT-MAIL.... How not to get ripped off (Most beginners do!).... Where to learn about and 'comparison shop' thousands of good lists....
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MARKETING STRATEGIES OF SPECIAL IMPORTANCE WITH "INFORMATION PRODUCTS".... How to use Guarantees to boost response.... "The Charles Atlas Method" can double your profits...."
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HOW TO REALLY GET "FREE" ADVERTISING FOR YOUR "INFORMATION PRODUCTS".... How to get on lots and lots of Radio Talk Shows.... be interviewed over the phone, long distance.... give out your 800#.... sell your products!
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UNUSUAL WAYS TO MAKE MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell by mail to Libraries.... How to sell by mail to the Military....
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HOW TO GET YOUR "INFORMATION PRODUCTS" ADVERTISED ON TV - IN INFOMERCIALS.... Transcript of my complete speech on the Information Business from the famous Gary Halbert Key West College Of Millionaires Seminar, which direct marketing entrepreneurs pay $7,000 to attend....
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HOW TO MAKE A LOT OF MONEY, BUILD WEALTH AND NET WORTH AND SELL "INFORMATION PRODUCTS" VIA THE NEWSLETTER BUSINESS....Why the Newsletter Business may be the best business in the world.... Advice directly from the most successful newsletter entrepreneurs in America....
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HOW TO MAKE MONEY SELLING "INFORMATION PRODUCTS" AS A PROFESSIONAL SPEAKER.... 5 ways to establish and promote yourself, your credibility and your value as a speaker.... Why and how being a "part-time" (not full-time) speaker" is a marketing advantage....
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HOW TO MAKE MONEY SELLING "INFORMATION PRODUCTS" IN THE SEMINAR BUSINESS.... 5 types of seminars you can make money promoting....12 best ways to market ANY seminar....12 'tricks' for boosting attendance....
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HOW TO MAKE MONEY SELLING "INFORMATION PRODUCTS" BY PHONE.... New ways to make money and sell products via 'recorded messages".... How to get "information Products" telemarketed by professionals on commission - with no investment, no hiring, no hassles....
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HOW TO MAKE MONEY SELLING "INFORMATION PRODUCTS" VIA MULTI-LEVEL MARKETING AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY MAIL.... Facts & Myths.... all about MLM/Network marketing.... What you must know about "the legal issues....
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HOW TO MAKE LOTS OF MONEY FROM THE MAILING LIST(S) YOU DEVELOP BY SELLING "INFORMATION PRODUCTS".... 3 ways to make BIG MONEY, even from "small" lists.... Who will pay you 50 cents per name?....
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HOW TO OPERATE YOUR "INFORMATION PRODUCTS" BUSINESS PROFITABLY AND EFFICIENTLY.... AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR YOUR "INFORMATION PRODUCTS" BUSINESS.... Best "short run" book printers.... How to self-publish books at amazing low costs.
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"Okay, so why publish a book like this and reveal a ton of insider secrets --- including some stuff that other
insiders will be p.o.'d at you for revealing?" |
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Good question. Three answers.
First, frankly, one reason is to show off. Like Penn & Teller, I get a kick out of amazing people with my "secrets." Second, this super-book has enhanced my already "big" reputation in professional direct marketing circles. It has brought great new clients to me. Although some of my peers have expressed their unhappiness at my spilling all these beans for so little money. Third, quite frankly, this book has made and keeps making a lot of money for me.
But, the best reason for you to part with your bucks for this super-book is: I DON'T NEED YOUR MONEY. Whether you buy or don't, to me, is simply inconsequential. Oh, I'll take it. Your money and all the money this super-book brings in is welcomed. But: the only thing that is really important is - how valuable can all this information be to you? Information like this -
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The 2 "master ingredients" --- if one or both are part of your Information Product offer, it's like having a Success Insurance Policy in your desk drawer. Leave out both and your chances of failing jump up to 90%.
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How to identify and only work on High Probability Projects --- here are the insider "checklists" the 'pros' use to determine whether or not an idea, project, product, infomercial, etc. will be a winner.
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The ONE surprising ad media (publication) that works just as well as the powerful National Enquirer, but at about 1/3rd the cost! And: two overlooked, incredibly cheap publications where book and CD offers pull like crazy!
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How to get 'World Class Copywriters to work for you, FREE! --- you pay them only if and after they improve the results and profitability of a promotion you're already succeeding with.
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How to get your "project" analyzed, dissected, massaged, and made to work by "the ultimate Think Tank" of direct marketing experts, publicity pros, copywriters, publishers and consultants --- all for less than the normal cost for a few hours of consulting! And: a "bonus" of over $2,000.00 worth of consulting included FREE with the super-book.
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A 'Million-$ Directory' of very hard-to-find suppliers, printers, publishers and vendors who specialize in serving Information Product Entrepreneurs --- they're 10% to 50% lower in costs! (Example: one author recently 'cried' to me about needing $26,000.00 to do her project but I connected her with suppliers who did it all, better, for $9,763.00 AND let her pay in 3 monthly installments with no interest!
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The secret to finding a huge, thirsty market for just about any type of information, so you can create and sell information in a field that REALLY interests you...make money doing something you LOVE to do!!!!
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| Now, you do not have to believe me about any of this --- make me prove it all --- here's how: here's my: |
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"I Know I'll Get Ripped Off By A Few Scumbags,
But I Don't Care SUPER-FAIR, SUPER-GENEROUS SATISFACTION GUARANTEE." |
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Get my new super-book and take up to ONE YEAR to go through it page by page, word for word, and if you are not a lot more than just "satisfied", if you are not amazed and astounded at the immense value of it all, and
if you're not orgasmically excited about all the money you're going to make because of it --- I want you to return the thing for a full refund.
Sure, some incredibly cheap, unethical schnooks will stand at their Xerox machines for hours - or, worse yet, make their secretaries do it --- copy the book and then return it and rip me off. There's nothing much I can do about such fiends. A few bozos will nail me. I don't care. Let me tell you why:
Chances are, I'll be bumping into YOU in the future, at some kind of seminar, conference or event and the last thing I want to worry about is having YOU corner me at the cocktail-weenies table or coffee stand and grumble at me about not getting your money's worth from my book. |
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SO, I HONESTLY & SINCERELY DO NOT WANT YOU TO KEEP THIS BOOK UNLESS YOU FEEL IT'S WORTH AT LEAST 100-TIMES ITS COST, TO YOU. |
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And, listen, if you want a refund, you get it. No hassle. No explanation is necessary or desired. Don't write me a long letter. I'm not interested in your life story. I really don't care what your reason is. And I'm definitely not interested in your "constructive criticism." Just send the book back in good condition and we'll issue your refund the same day we get the book.
You cannot lose on this deal.
And, let me make this clear: MOST of the information in my super-book is NOT available elsewhere. And
I don't care if you already move millions of dollars of your own Information Products each year and are a true 'major player' and do not NEED any help, you will still discover a wealth of moneymaking "goodies" that are new to you. (If you're a relative novice, your jaw'll hang open!)
"Okay, so how much is it?"
This super-book is only $199 $37.00 and we have sold thousands at that price and, presumably, will sell thousands more. And it's worth that many times over.
I urge you to act on this opportunity today,
right now, while it is fresh in your mind.
Sincerely,
Dan S. Kennedy
P.S:You
cannot lose on this deal.
And, let me make this clear: MOST of the
information in Dan's super-book is NOT
available elsewhere. And I don't care if you
already move millions of dollars of your own
Information Products each year and are a true
'major player' and do not NEED any help, you
will still discover a wealth of moneymaking
"goodies" that are new to you. (If you're a
relative novice, your jaw'll hang open!)
P.P.S:
And just in case that’s not
enough, I’ve gone the extra mile for you.In
addition to this exceptional discount offer
available right now, I’m also going to toss in
a free gift worth an extra $297.
Act now and you also get what
could ONLY be described as the most
information-packed collection of hard-hitting
direct response profit secrets EVER assembled
anywhere – at any time! It’s the perfect
companion piece to Dan Kennedy’s ULTIMATE
Package.
Just imagine owing a vast,
12-hour, audio library of moneymaking “know how”
from world-class marketers and copywriters like
Ted Nicholas, Dan Kennedy, Bill Myers, Robert
Allen, Mark Victor Hansen and MORE – who openly
share their keen insights with you whenever you
want.
It’s the Ultimate “Dream Team”
Direct Marketing “GUARANTEED SUCCESS” Seminar!
You get 12 hours of the “best of the best”… an
elite collection of marketing all-stars and
every one of them has earned millions.
“Steal” Everything
Immediately For Just A
ONE-TIME
$199.00, $99.00 $37.00 Only! |
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Personally,
studying Dan's material has been largely responsible for millions in
sales of my products on the Internet. That's not an exaggeration. And
if I had to name my #1 Go-to guy for advice - he's at the very top of
the list. In fact, I still regularly pay him over $25,000+ a year for
his advice, resources and consultation. Yes, Dan hates his computer and
loathes the Internet but when he talks about online marketing - I drop
everything and pay attention."
"I have
learned more about marketing from you in 9 months that all of my 22
years of business experience. Throughout my career, I have
never been
exposed to marketing materials that are as effective as yours." 
I want to thank you for
making the A-Z INFO RICHES Seminar available for everyone to profit
from - seriously. Information marketing has created more millionaires
and financial freedom for more ordinary people than any business in the
world, and now anyone can learn this business direct from the
undisputed MASTER Dan Kennedy. I owe a lot of my own success to Dan
Kennedy and I'm excited in sharing this with everyone too!
"I
have purchased thousands of dollars' worth of Dan Kennedy's books,
tapes, newsletters, special reports and have had him speak at two of my
Marketing Boot Camps held for the photography industry. His wealth of
business-growing ideas have helped me grow personally and
professionally - and directly added no less than $336,000.00 to my
sales last year."
